Our thinking and resources
Samsung reached out to us to explore white space opportunities within the home, seeking to understand how they could strengthen their brand positioning by offering more sustainable solutions and by better understanding the ESG needs and behaviours of European consumers.
How incling helped Beck's map its true position in a crowded German beer landscape.
How incling helped La Mer test emerging skincare concepts with current and competitor users in a four-day US community.
How incling helped Benefit Cosmetics decode why shoppers switch between mass and prestige beauty brands across the UK and US.
How incling followed HelloFresh customers from digital onboarding to the reality of the dinner table.
How incling and Clear Strategy mapped the direct-to-consumer pet-care journey for a global pet food brand across the UK and Italy.
How incling helped Ideal Living refine the Aromatru diffuser and app before a national US rollout.
How incling helped Baileys find new everyday occasions beyond its seasonal moment.
How incling helped Benefit Cosmetics decode foundation switching and concept appeal across the UK and US ahead of a major launch.
How incling helped Betsson evaluate a new TVC concept for the Peruvian market before production.
How incling helped Book Trust improve a library-engagement programme for lower-income families.
How incling helped Durex explore sexual wellbeing attitudes across open and taboo markets.
How incling helped Essex County Council understand residents' mental health support needs.
How incling helped define a global employee value proposition for a newly independent brand, with Havas People.
How incling helped health-tech start-up Hero understand the physiotherapy journey for people managing chronic conditions.
How incling helped HK Express analyse their mobile purchase journey across the UK, France, and Italy over six months.
How incling audited Holland & Barrett's AI health chatbot to support fitness and wellness goals.
How incling helped the Malala Fund explore perceptions of girls' education across global markets, safely and honestly.
How incling helped Notonthehighstreet re-engage lapsed customers through a long-term Insider's Lounge community.
How incling helped PetLink refine veterinary communications during the COVID-19 pandemic.
How incling helped PetLink add value to veterinary practices during the pandemic.
How incling helped Royal London build an always-on community for its financial adviser audience.
How incling helped Save the Children understand supporter lifestyles to drive fundraising.
How incling helped Screwfix modernise its employer brand by understanding life in the trade.
How incling helped Trainline close the gap between booking data and traveller trust.
How incling helped Trinity McQueen evaluate B2B payment journeys for SMEs.
How incling helped USS clear misconceptions blocking engagement with their Investment Builder pension product.
How incling helped Whisker beta-test their fourth-generation automated litter device in real homes before launch.
People give you the truth when the setting makes it safe. Five levers doctors pull to get people talking, and what each one looks like in research.
How easily customers earn a reward, and above all how easily they can spend it, decides whether a loyalty programme works.
Feature lists only tell you so much. Here are the questions we think every researcher should ask, whichever provider they choose.
Glen walks the ICG research community through the platform: AI moderation, built-in transcription and translation, analysis, branding and support.
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