Pricing

Transparent, inclusive and competitive pricing
tailored to you

We know it's almost impossible to know how many tasks or video uploads you might need before a project starts. That's why we charge one all inclusive fee for our platform and will work closely with you to determine the most cost effective options for any additional services.

Platform access

Platform hire: one fee,
everything included

When you hire the incling platform you pay one fee and that gives you unlimited access to our tools, features and support.

No estimating minutes, tasks, or seats up front. No restrictions on accounts, uploads, or task types. Full access from day one, at a cost that fits your project.

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All asynchronous task types

Whether it's discussions, concept evaluations, online diaries, collages, surveys, screen recording or media maps. Use the tools as often as you like.

Video focus groups and interviews

Easily integrate video focus groups and interviews into your research plan without worrying about any additional fees.

Media uploads

We don't believe in restricting participants so don't place any video or media limits on uploads. Run as many video and screen recording tasks as you like.

AI tools

All of our AI tools are included as standard with every platform hire.

All asynchronous task types

Whether it's discussions, concept evaluations, online diaries, collages, surveys, screen recording or media maps. Use the tools as often as you like.

Video focus groups and interviews

Easily integrate video focus groups and interviews into your research plan without worrying about any additional fees.

Media uploads

We don't believe in restricting participants so don't place any video or media limits on uploads. Run as many video and screen recording tasks as you like.

AI tools

All of our AI tools are included as standard with every platform hire.

Moderator and observer accounts

Invite as many people as you'd like to observe or assist with the research.

Support and training

We'll run as many demo and training sessions as you like. Call us whenever you need support.

Technical support

We'll actively monitor the support channels and respond to technical questions from participants.

Updates

If you hire the incling platform long term we'll ensure you benefit from any updates, improvements and new releases.

Moderator and observer accounts

Invite as many people as you'd like to observe or assist with the research.

Support and training

We'll run as many demo and training sessions as you like. Call us whenever you need support.

Technical support

We'll actively monitor the support channels and respond to technical questions from participants.

Updates

If you hire the incling platform long term we'll ensure you benefit from any updates, improvements and new releases.

Activity guide design

Not sure which tasks suit your objectives? Share your goals and our researchers will draft a full activity plan, refining it with you until you're ready to launch.

Set up

Short on time? We'll set up all tasks, interviews and focus groups (instructions, sequencing, routing, privacy settings, reminders and sample selection included).

Community management

Daily checks on your community and tasks, completions, reminders and recruiter liaison, plus incentive calculation and admin, if you'd rather hand that off.

Qualitative moderation

Our in-house team moderates online tasks, video focus groups and interviews. For multi-market projects, we draw on our network of trusted local consultants, working under our guidance.

AI assisted moderation

Use our AI tools for suggested probes, or let incAI auto-moderate tasks. Set a tone and share your objectives to keep its prompts aligned with the research.

Add-on services

Services and
support

We offer a range of support, management and set up services so researchers can focus on the insight. These are costed for on a case by case basis and prices are based on location, languages, number of participants and the time required.

Share your brief and we'll pull together a clear menu of options so you can pick and choose what might suit you best.

Get a platform quote

Models

Flexible pricing models

We size the commercial model around your commitment level, not the other way around. Talk to us and we will suggest the right structure for your needs.

Pay per
project

No commitment

Only need the platform for a pre-task, a couple of focus groups or a one off ad hoc study? We'll provide costs on a per project basis with no long term commitments. This can start with as few as 3 days platform hire and scale up to any duration and size.

Best for: ad hoc studies, one-off pre-tasks, pilot projects.

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Try before
you buy

1-3 months

Considering an ongoing online community or panel but worried about making such a large investment before you're familiar with the team and platform? We'll provide costs for a 1 to 3month trial with no long term commitments built in.

Best for: teams evaluating ongoing community platforms, first-time incling clients.

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Ongoing online community

Annual discount

If you're looking to build an ongoing online community, we can offer significant discounts for annual licences. These costs are calculated based on services required and the number of active participants you intend to host. These participants can be replaced and refreshed at any time without any surprise additional costs.

Best for: customer advisory panels, brand trackers, long-term insight programmes.

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Yearly subscription (multi-platform)

Multi-platform

A yearly subscription lets you use your research days across as many platforms, languages and projects as you need. You estimate how many projects you might want to run over the course of a year and we'll suggest a package suited to your needs. This can be upgraded at any point.

Best for: agencies with client portfolios, in-house insight teams running multiple studies.

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What is included

No surprises.
Everything is in the price.

We do not believe in charging separately for the things that make research work. One platform fee covers all task types, all accounts, all incAI tools, all support, and all training sessions. Extras are the research services you specifically ask for.

Get a platform quote

Talk to us about pricing

Every project is different. Share your brief and we will come back with a clear cost and a recommended model, with no obligation.