Large-scale qualitative studies
When you have hundreds of participants across a community and cannot resource full human moderation on every response, incAI ensures every participant is probed and every thread is followed.
Methodology
AI-moderated communities
incAI moderates across all task types in over 30 languages, around the clock, so every participant receives a considered follow-up rather than being left unengaged.
About this methodology
Moderation at scale
Once your tasks have been set up, you brief incAI with your research objectives and provide any probes or lines of inquiry you want it to draw from. It then reads every response as it comes in, crafts a relevant qualitative probe and posts it on your behalf, in the participant's language, at the right moment.
This is not a replacement for expert human moderation. Human moderators bring interpretive judgement, cultural sensitivity, and the ability to follow an unexpected thread that no brief anticipated. But for large-scale studies, multi-market panels, or projects where speed is the priority, incAI's moderation ensures that every participant receives a considered follow-up rather than being left unengaged.
Researchers can review, adjust, and override at any point. The moderation is automated. The thinking remains yours.
At a glance
Task types
All incling task types, not just discussions
Languages
30+ languages, responses in participant's language
Availability
Around the clock, across all time zones
Oversight
Researcher can review, adjust, and override at any point
Combines with
Pop-up, long-term, or multi-market community types
Ideal use cases
Best for
AI-moderated communities fit studies where scale, speed, or limited moderation resource would otherwise leave participant responses without follow-up.
Time-zone spanning panels
Participants in Australia, the UK, and the US may be posting at times when your team is not available. incAI keeps the conversation moving overnight so no response waits until morning for a follow-up.
Multi-market research at speed
Run the same community across five markets simultaneously, with incAI moderating in local languages and your team focusing on analysis rather than response management.
Lean-team studies
When a single researcher is running a community without support, incAI handles the moderation workload, freeing the researcher to focus on analysis, reporting, and client management.
Keep exploring
Related methodologies
AI-moderated interviews
Run human-like one-to-one interviews at scale, on your participants' schedule. incAI Interviews explores motivations and opinions in real time, with transcripts captured and summarised for fast analysis.
Long-term communities and panels
A standing insight asset over months or years. From a group of 50 specialists to a panel of several thousand, without recruiting every time.
Online research hub
A permanent home on the incling platform from which any number of studies can be launched throughout the year, structured around a package of research days with no restrictions on how they are used.
Ready to see incling in action?
Talk to the team about your timeline and research question and we will match you to the right methodology for your objectives.