01
Screen and voice capture
Records the participant's screen and spoken commentary simultaneously.
Screen recording
See exactly how users navigate your digital products, in their own environment and without observer effect.
Overview
Screen recording tasks give you first-hand insight into real digital behaviour. Participants capture their screen and voice in real time as they navigate a website, app, or digital experience on their own device. The result is a genuine record of how users actually behave, without the artificiality of a lab setting or the distortion of a moderated session. Every recording is automatically transcribed, translated, and summarised by incAI. The show reel creator assembles the most telling clips automatically.
Features
Everything in the screen recording tool
All features are included at no additional cost. No limits on recordings, participants, or task length.
02
Starting point
Provide a link to a specific website, page, or app as the starting point.
03
Guided or exploratory
Provide specific steps to complete, or leave the task open for natural navigation.
04
Public or private
Control visibility of recordings between participants.
05
Moderation
Follow up on any recording to probe for more detail.
06
Auto-transcription
All recordings are automatically transcribed.
07
Auto-translation
Non-English transcripts are automatically translated.
08
AI thematic summaries
Automatically generated with supporting participant quotes.
09
AI show reel
incAI automatically generates a highlight reel from all recordings.
Use cases
Ideal for
Screen recording works best when you need evidence of behaviour rather than self-reported descriptions of it, at scale and without the scheduling overhead of moderated sessions.
User experience testing
Observe how participants navigate a website, app, or digital service in their natural environment. See where they click, where they hesitate, and where they get lost, with verbal commentary explaining the reasoning behind each decision.
Customer experience and purchase journey research
Ask participants to complete a defined journey, such as a product purchase or subscription sign-up, and share their thoughts aloud as they go. This reveals the emotional highs and friction points that structured interviews rarely surface.
Booking and conversion funnel analysis
Identify exactly where participants drop out of a booking or purchase funnel and understand the reasons behind abandonment. Pair with diary tasks to capture behaviour before, during, and after a key conversion moment.
User experience testing
Observe how participants navigate a website, app, or digital service in their natural environment. See where they click, where they hesitate, and where they get lost, with verbal commentary explaining the reasoning behind each decision.
Customer experience and purchase journey research
Ask participants to complete a defined journey, such as a product purchase or subscription sign-up, and share their thoughts aloud as they go. This reveals the emotional highs and friction points that structured interviews rarely surface.
Booking and conversion funnel analysis
Identify exactly where participants drop out of a booking or purchase funnel and understand the reasons behind abandonment. Pair with diary tasks to capture behaviour before, during, and after a key conversion moment.
Search and discovery behaviour
Ask participants to search for and research a product, service, or topic as they naturally would. This reveals how your brand appears in the early stages of the purchase journey relative to competitors, and how search results and content influence consideration.
App onboarding and new feature evaluation
Ask participants to try a new feature or complete an onboarding flow for the first time and record their experience. First-use reactions capture confusion and delight that disappears once familiarity sets in.
Competitor benchmarking
Ask participants to complete the same task on your platform and on a competitor's, recording both experiences. The side-by-side comparison generates immediate, evidence-based insight into where your experience leads and where it falls behind.
Search and discovery behaviour
Ask participants to search for and research a product, service, or topic as they naturally would. This reveals how your brand appears in the early stages of the purchase journey relative to competitors, and how search results and content influence consideration.
App onboarding and new feature evaluation
Ask participants to try a new feature or complete an onboarding flow for the first time and record their experience. First-use reactions capture confusion and delight that disappears once familiarity sets in.
Competitor benchmarking
Ask participants to complete the same task on your platform and on a competitor's, recording both experiences. The side-by-side comparison generates immediate, evidence-based insight into where your experience leads and where it falls behind.
Keep exploring
Related task types
See the platform in action
Book a demo and see how screen recording, and the full platform, can work for your next project.