Do it
yourself
No restrictions, no limits, a home for all your research needs
Explore DIYYour all in one
online insight partner
Founded in 2013, incling was built, designed, and run by researchers for researchers. We specialise in providing bespoke, AI-assisted, all-in-one market research online community solutions. Whether you are looking to do it yourself, do it together, or to leave it to an experienced team of consultants, we have you covered.
UK · US · EU · SOUTH AFRICA
30+ LANGUAGES
ISO 27001 · GDPR
MRS · ESOMAR · GREENBOOK · AQR · QRCA
Research your way
Three ways to work with us
Do it yourself, let us support you where required or hand over the brief to us. We offer a completely flexible solution and tailor our approach to meet your needs.
Do it
Do it
together
Team of one? Short on time? Need multimarket support? We can help.
Explore DITLeave it
to us
Leverage our team of researchers, anthropologists, marketers and psychologists for strategic insight
Explore LITUMethodology
Research platform that scales with your ambition
From pop-up communities to always-on panels, everything your team needs to capture authentic human insight in one place.
Methodology
Long-term communities and customer panels
A community that runs over months or years with the same participants. At its most powerful, a permanent insight asset that does not require recruitment every time a new question emerges.
The platform
Built by researchers, powered by technology.
Our proprietary platform gives you qualitative, quantitative, live, asynchronous, analytic, and management tools, all in one place. No limits, no surprises, and as much support as you need.
Seamlessly combine live and asynchronous tasks
Combine video interviews and focus groups with any other task on the platform, with no limitations and no extra costs.
Qual and quant in one space
Weave qualitative and quantitative tasks and questions into your research design, all within a single platform.
Global reach
30+ languages, automatic translation, localised hosting where required, and a China proxy for in-country access.
From pre-tasks to panels
One platform that works equally well for a three-day pre-task or a long-running customer panel.
No restrictions, no surprises
We do not ask you to estimate how many minutes, tasks, or features you will use. Everything is included in one straightforward fee.
A wide range of task types
Projective, discursive, evaluative, and co-creative tasks, all available within one easy-to-use platform.
AI-powered research assistant
Automatic transcription, translation, moderation assistance, auto-moderation, thematic summaries, and an AI query tool, all working together to make research more efficient.
Continuous development
Our in-house team of developers and researchers collaborates constantly, always listening to clients and looking for ways to improve the platform.
Built in AI Interviews tool
Run live AI moderated interviews alongside any other task, gathering breadth and depth in one community.
incAI
all streamlined with smart incAI integration.
We leverage a suite of AI tools designed to act as your research assistant, handling the time-consuming tasks so you can focus on strategy and insight.
Why incling?
With so many platforms and agencies to choose from, here is what sets us apart.
01
A team that goes beyond the platform
Our team is our real differentiator. Made up of researchers, psychologists, anthropologists, marketers, and developers, we bring more than 80 years of combined market research experience to every project. We have helped hundreds of agencies run successful online research programmes and supported global brands in generating insight that drives real, measurable change.
02
End-to-end research support
When you need us, we step in. Our in-house researchers can support you at any stage of the process: research design, recruitment and screening, platform set-up, project management, participant engagement, moderation, analysis, and reporting. You decide how much support you want. We handle the rest.
03
Partners, not providers
With every project, our goal is to help our clients elevate their research by offering fresh perspectives, suggesting new approaches, and working collaboratively from brief to output. We communicate clearly, listen carefully, and stay aligned with you throughout.
04
We live the solution we sell
Founded in 2013, incling has operated as a fully remote, global team from day one. We do not just build online communities for our clients. We are one. That means we hire diverse talent from across the world, all of whom bring a genuinely different perspective to the work.
05
Everything built in-house
Our platform, tools, and features are all built and maintained by our own development team. That means we listen directly to what our clients need and build for it, without waiting on external teams or being caught out by changes in third-party technology. No dependencies. No delays. No surprises.
06
No limits, no surprises, no long contracts
We know it is almost impossible to predict exactly what your project will require before it starts. When you use the incling platform, there are no restrictions on tasks, tools, or video. We do not limit seats or accounts, ask you to choose between task types, or lock you into long-term contracts. You get full access from day one and pay for what you actually use.
Strategic White Spaces: Samsung's Sustainable Living Opportunity
Samsung reached out to us to explore white space opportunities within the home, seeking to understand how they could strengthen their brand positioning by offering more sustainable solutions and by better understanding the ESG needs and behaviours of European consumers.
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Beck's: mapping position in a crowded beer landscape
A six-day German-language community clarified Beck's true position and the levers that strengthen loyalty.
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La Mer: Evaluating Luxury Skincare Innovation
How incling helped La Mer test emerging skincare concepts with current and competitor users in a four-day US community.
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Decoding Beauty Switching and Loyalty with Benefit Cosmetics
How incling helped Benefit Cosmetics decode why shoppers switch between mass and prestige beauty brands across the UK and US.
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Mapping the Digital-to-Kitchen Journey with HelloFresh
How incling followed HelloFresh customers from digital onboarding to the reality of the dinner table.
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Assessing DTC Subscription Opportunities with Purina and Clear Strategy
Working with Clear Strategy, Purina saw a chance to sell direct by subscription, but only if it understood the whole pet-care journey. Real-world trials across the UK and Italy, with owners testing rival subscriptions, showed exactly where competitors won or lost, giving the brand a foundation for its own DTC proposition.
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"We've been using Incling for years, either through our own end clients preference or through recommendation to clients looking to use an online platform. The platform is user friendly, from both a respondent and research perspective, great tech support for those that need it and the team are always a pleasure to communicate with."
Client Services Manager, Agency
"I really enjoyed being part of the community and also reading other people's comments/points of view. I felt like we were getting a little inside scoop on the magazine too, which is nice - makes you feel like Stylist really cares about their readers/customers and wants to do what is best for them. It also feels quite exclusive and special."
Stylist reader
"Working with incling has been a very positive collaboration. Their quick replies, genuine care and attention to our questions helped us better reach our audiences and gain fantastic insights. Together we have developed clearer strategies and real growth."
Insight Manager, Non-Profit
"This was a great example of a win-win scenario. We got to provide the feedback we wanted to, plus get a couple of coupons; and in return you guys (hopefully) got a lot of useful info. Well done."
Online Travel Agency Booker
"I have used incling several times and always been impressed by their great service. A really friendly and helpful team who have your back."
Associate Director, Agency
"I've really enjoyed taking part in this, I've joined other online panels and surveys in the past that have been really boring but you've offered us interesting tasks and discussions to take part in. I would love to take part again and again!"
ShortList reader
"I've missed popping onto the community to check responses and reply to messages. It was really good fun as well as being hugely insightful and valuable. The clients were delighted with the output we were able to produce based on the research conducted on the community and our Creative team has now taken the answers we uncovered and turned it into some really cool campaign concepts. This should hopefully go live in the near future so keep an eye out for them! The experience was fantastic and I couldn't speak highly enough of you and your team. You guys were brilliant and were there for us 24/7 it seemed. Really couldn't have done it without you all."
Research Manager, Agency
"It has been great meeting everybody and the personal bits at the beginning helped break the ice. The constant feedback on how you were passing on our ideas made me want to contribute more. I would be very interested in doing this sort of thing again in the future and I would like to thank all the team for their fantastic efforts."
Retail customer
"This is a wonderful opportunity for you to join our friendly team members to unite as one. Helping and supporting various topics. Having the ability to speak your mind. No one to judge you or to criticise. Having ideas that encourage you , to enjoy it ; associated with water. It has been a long , but a fun journey for me. I have liked being part of this community. Most importantly I am looking forward to the next project"
Utilities Client
"Incling's online community product has allowed us to provide our clients with another level of insight not ordinarily available to us. The team's responsive support and thoughtful updates make it a pleasure to work with them. Highly recommend working with Incling for large scale online qualitative research projects."
Senior Research Manager, Brand
"I just wanted to say thank you for allowing me to be a part of this community.I've really enjoyed taking part in all the activities, as well as reading other peoples views & getting the chance to see how different people prepare for Christmas!"
Christmas shopper
Security
Enterprise-grade data protection
Research participants trust you with their honest responses. You trust us with your data. Here is how we protect it.
ISO 27001 Certified
We're independently audited every year and certified against ISO 27001, the internationally recognised benchmark for data security. It is not a box-ticking exercise. It's ingrained in how we run the business.
GDPR and UK GDPR Compliant
We are fully compliant with GDPR and UK GDPR. You remain the data controller at all times. We act as your joint processor or simply processor where required.
Annual Penetration Testing
Every year, an independent security agency attempts to break into our platform. Any vulnerabilities they find, we fix. It is a deliberate way to stay ahead of threats rather than react to them.
End-to-End Encryption
All data is encrypted in transit and at rest. Your research data is protected at every point of its journey, not just when it is sitting still.
Built in privacy and role-based permissions
This is true of our platform and team. Every person on your project (participant and researcher) only sees what they need to. We set granular access controls for researchers, observers, moderators, and clients, so access is always intentional and never accidental.
Annual training
Each member of the incling team is taken through annual data security refreshers and training to ensure they're up to date and handling your data correctly.
Right to Deletion
If a participant or client requests deletion of their data, we act within 72 hours. No delay, no back-and-forth. All backups of community content are permanently deleted after 6 months.
World class infrastructure
We make use of world class suppliers like Amazon AWS, Microsoft Azure and Google to ensure our infrastructure is built on a reliable foundation.
Industry alignment
As members of both the UK Market Research Society (MRS) and ESOMAR we abide by their global research standards.
Annual training
Each member of the incling team is taken through annual data security refreshers and training to ensure they're up to date and handling your data correctly.
Ready to see incling in action?
Talk to the team about your research challenge and see how digital ethnography could work for your project.
Get in touch
Whatever your challenge, we would love to hear from you
Head office in London, with a fully remote team across the UK, EU, US, and South Africa. We provide support across timezones.
