Priming before focus groups
Methodology
One platform.
Every way to run
online research.
Online communities are not a single method. They are a flexible family of approaches that can be shaped to almost any research objective, duration, scale, or budget. Here is how researchers use incling.
Pre and post tasks
The simplest form of an online community: a short-burst asynchronous space that runs alongside a live research event, before and after the session.
Ideal for
Post-group follow-up
Homework and in-home missions
In-depth interview preparation
Pop-up communities
A community with a defined start, end, and objective. It runs from 24 hours to a few months, depending on the complexity of the question and the depth of insight required.
Ideal for
Rapid concept testing
Brand and category exploration
Quick-turn qual alongside quant
Agile product and UX feedback
AI-moderated communities
incAI moderates across all task types in over 30 languages, around the clock, so every participant receives a considered follow-up rather than being left unengaged.
Ideal for
Large-scale qualitative studies
Time-zone spanning panels
Multi-market research at speed
Lean-team studies
AI-moderated interviews
Run human-like one-to-one interviews at scale, on your participants' schedule. incAI Interviews explores motivations and opinions in real time, with transcripts captured and summarised for fast analysis.
Ideal for
Large-scale, quick turn around studies
Budget friendly studies
Time poor participants
Multi-market research
Long-term communities and customer panels
A community that runs over months or years with the same participants. At its most powerful, a permanent insight asset that does not require recruitment every time a new question emerges.
Ideal for
Customer advisory panels
Brand and product tracking
Ongoing agency panels
Employee insight communities
Online research hub
A permanent home on the incling platform from which any number of studies can be launched throughout the year, structured around a package of research days with no restrictions on how they are used.
Ideal for
Research agencies with a client portfolio
In-house insight teams with recurring needs
Multi-market research programmes
Always-on insight alongside periodic deep dives
Video focus groups and interviews
Live video groups and one-to-one interviews run from inside any incling community. Every session is automatically recorded, transcribed, and translated, with AI summaries ready within minutes.
Ideal for
Hybrid research design
Validation and follow-up
Global live research in any language
Creative testing with live reaction
Multi-market research
What happens when you run any incling community across more than one market at once. Available in 30+ languages, monitored from a single hub view, with translations alongside original responses.
Ideal for
Global brand and positioning research
Cultural localisation and adaptation
Multi-market NPD and concept testing
Sensitive topics across cultural contexts
Ready to see incling in action?
Book a quick call and we will help you find the right methodology for your research challenge.