Hybrid research
incling platform
Built by researchers
for researchers
The result of over a decade of proprietary development, the incling platform is designed to be a cost effective one stop shop for all of your digital research needs. We give you access to our full suite of qualitative, quantitative, management and analytical tools whenever you work with us. No add-ons or surprises once your project starts.
Video groups and interviews
Run live research directly within your incling community. No separate tools, no imports, no extra cost.
Ideal for
Validation
Follow-up interviews
Idea generation
Video, audio and image tasks
Capture the world your participants live in, on their terms and through their lens.
Ideal for
Ethnographic research
Product testing
In-store research
Photo diaries
Healthcare and sensitive research
Immediate brand or communications reactions
Discussions and guided conversations
From open conversation to structured dialogue, get to what your audience really thinks.
Ideal for
Community engagement and co-creation
Brand and product perception research
Detailed stimulus review
Sensitive topic research
Pre-tasks and homework
Message and communications testing
Online diary
Track how behaviour, attitudes, and experiences evolve over time, captured by participants in their own words.
Ideal for
Tracking behaviour and habits over time
Experience and journey mapping
Longitudinal attitude tracking
Usage and occasion research
Healthcare and condition management
Category immersion
Concept evaluation - image
Understand exactly how concepts, web design or product packaging lands with your audience, with detailed feedback on which elements are working and which are not.
Ideal for
Creative and campaign testing
Packaging design
NPD proposition testing
Wireframe and UX review
Concept evaluation - video
Share a video advert, explainer videos, youtube content, social media content or any video based content for feedback. Get a read on first impressions and overall sentiment across each timeframe of the video.
Ideal for
Creative and campaign testing
Testing understanding and resonance
Testing animatics
Ad and video pre-testing
Text highlighting
Share a customer notice, policy document, help guides or promotional text for a product and ask participants to highlight and provide feedback on specific elements
Ideal for
Copy testing
NPD proposition testing
Content localisation
Website content review
Screen recording
See exactly how users navigate your digital products, in their own environment and without observer effect.
Ideal for
User experience testing
Customer experience and purchase journey research
App onboarding and new feature evaluation
Competitor benchmarking
Booking and conversion funnel analysis
Search and discovery behaviour
Ideas board
Generate, share, and refine ideas collaboratively, with participants building on and voting for each other's thinking.
Ideal for
Early-stage NPD ideation
Feature prioritisation
Projective ideation
Co-creation and concept refinement
Policy and service consultation
Media map
See how customers plot brands, products or any other image along an axis or template revealing implicit associations and comparisons
Ideal for
Exploring complex or sensitive topics
Segmentation and persona development
Brand and competitive positioning
Communications and creative development
Collage
Surface the subconscious associations and emotional responses that text-based tasks cannot reach.
Ideal for
Exploring complex or sensitive topics
Communications and creative development
Early-stage creative and NPD ideation
Emotional brand associations
Survey and big qual
incling surveys include all standard question types alongside advanced features such as display logic, routing, and page randomisation. Researchers have real-time access to results, with the flexibility to export raw data and charts at any point in the study.
Ideal for
Combined qualitative and quantitative studies
Concept screening and ranking
Pre and post measurement
Longitudinal attitude and behaviour tracking
Hypothesis validation
Audience segmentation
See the platform in action
Book a quick call with a researcher and we will walk you through the tools that fit your brief.