Video ratings
Participants watch the video, provide a rating to reflect their first impression, and a detailed explanation of their thought process. This gives you an overall read before they go back into the film moment by moment.
Concept evaluation - video
Share a video advert, explainer videos, youtube content, social media content or any video based content for feedback. Get a read on first impressions and overall sentiment across each timeframe of the video.
Overview
Show participants a video and capture a detailed first impression followed by time-stamped, pinned feedback on specific moments. A sentiment graph aggregates pinned data to show which elements resonate for each time frame.
Time-stamped pinning
The video is shown again and participants can click directly on the screen, pausing it and pinning feedback to specific elements. That gives you granular, in-depth insight into which moments are generating the strongest reactions.
Follow-up discussion
The task concludes with a discussion to explore specific questions or opportunities. Combined with the sentiment graph, you can see both why people responded as they did and where in the video it happened.
Features
Everything in the concept evaluation tool
All features are included at no additional cost. Test as many videos, with as many participants, as your study requires.
01
Evaluate any format
Upload high quality videos in .mov, .mp4, .mpeg4, .avi, .wmv
02
Flexible evaluation steps
Use any combination of first impression, pinning, and follow-up questions.
03
Customisable scales and icons
Tailor rating scales and pin icons to your specific evaluation criteria.
04
Rotation
Auto-rotate videos to eliminate order bias, with the option to group and rotate videos alongside questions.
05
Minimum word count
Set a required minimum response length at each step.
06
Zoom functionality
Participants can zoom in on elements of a video for detailed inspection.
07
Moderation
Follow up on any response to probe for more detail.
08
AI thematic summaries
Automatically generated with supporting participant quotes.
09
Sentiment graph
See the frequency and distribution of pins across each time stamp
Use cases
Ideal for
Concept evaluation works best when you need both a clear direction and the rationale to back it up, before committing resources to development or production.
Creative and campaign testing
Test multiple video concept routes with auto-rotation ensuring no order bias. Get a clear read on which direction resonates most strongly and use pinned feedback to brief a revision with precision.
Ad and video pre-testing
Identify the moments in a film or animation that generate the strongest emotional response, and those that cause confusion or disengagement, before committing to production costs.
Creative and campaign testing
Test multiple video concept routes with auto-rotation ensuring no order bias. Get a clear read on which direction resonates most strongly and use pinned feedback to brief a revision with precision.
Ad and video pre-testing
Identify the moments in a film or animation that generate the strongest emotional response, and those that cause confusion or disengagement, before committing to production costs.
Creative and campaign testing
Test multiple video concept routes with auto-rotation ensuring no order bias. Get a clear read on which direction resonates most strongly and use pinned feedback to brief a revision with precision.
Ad and video pre-testing
Identify the moments in a film or animation that generate the strongest emotional response, and those that cause confusion or disengagement, before committing to production costs.
Testing understanding and resonance
Test understanding of and reactions to short form videos before they're posted on social media or news feeds. Optimise messaging and understanding before launch.
Testing animatics
Share early-stage concepts in the form of animatics and gather feedback on flow, message and resonance before moving forward to production
Testing understanding and resonance
Test understanding of and reactions to short form videos before they're posted on social media or news feeds. Optimise messaging and understanding before launch.
Testing animatics
Share early-stage concepts in the form of animatics and gather feedback on flow, message and resonance before moving forward to production
Testing understanding and resonance
Test understanding of and reactions to short form videos before they're posted on social media or news feeds. Optimise messaging and understanding before launch.
Testing animatics
Share early-stage concepts in the form of animatics and gather feedback on flow, message and resonance before moving forward to production
Keep exploring
Related task types
See the platform in action
Book a demo and see how video concept evaluation, and the full platform, can work for your next project.