Quantify what matters while preserving the depth and nuance that surveys alone cannot deliver.
incling's survey and Big Qual tools give you the ability to combine structured quantitative measurement with open-ended qualitative depth, all within a single platform and a single participant experience.
incling surveys include all standard question types alongside advanced features such as display logic, routing, and page randomisation. Researchers have real-time access to results, with the flexibility to export raw data and charts at any point in the study.
Big Qual combines the full functionality of incling's survey tool with the ability to ask in-depth open-ended questions in the same flow, and to moderate those responses directly or via incAI. This makes it possible to gather quantitative reads and qualitative depth at scale, in a single session, without asking participants to switch between tools.
Features
All features are included at no additional cost. No separate licences for different question types or response formats.
01
Single select, multi-select, ranking, matrix, slider, fill in the blanks, and open text.
02
Group and randomise questions to control for order bias.
03
Navigate participants to the correct question based on their previous responses.
04
Control which questions participants must answer.
05
Follow up on open text responses to probe for depth.
06
Text, video, audio, or screen recordings for open questions.
07
Add images or videos as stimulus within the survey.
08
Automatically generated for open responses with supporting participant quotes.
Use cases
Survey and Big Qual works whenever you need to measure something and understand it at the same time, without running two separate studies.
When you need to quantify preferences or perceptions and understand the reasoning behind them, combining incling's survey and qualitative tools in a single session removes the friction of running separate studies and produces more coherent data.
Use survey tools to quantify preference and appeal across a range of concepts, then use open questions to understand the drivers behind each score. This gives you both a clear hierarchy and the qualitative evidence needed to strengthen the winning concept.
Deploy the same survey at regular intervals to track how perceptions, preferences, or satisfaction scores shift over time. Combine with qualitative tasks across the same community to understand what is driving any changes.
When you need to quantify preferences or perceptions and understand the reasoning behind them, combining incling's survey and qualitative tools in a single session removes the friction of running separate studies and produces more coherent data.
Use survey tools to quantify preference and appeal across a range of concepts, then use open questions to understand the drivers behind each score. This gives you both a clear hierarchy and the qualitative evidence needed to strengthen the winning concept.
Deploy the same survey at regular intervals to track how perceptions, preferences, or satisfaction scores shift over time. Combine with qualitative tasks across the same community to understand what is driving any changes.
Use surveys before and after a stimulus, intervention, or campaign to measure the impact on awareness, perception, or intent. The integrated qualitative tools mean you can immediately probe for depth on any shift in scores.
Use surveys to validate findings from earlier qualitative phases of a study, quantifying sentiment at scale before making strategic recommendations. Big Qual allows for moderated open responses alongside closed questions, adding nuance to quantitative outputs.
Use survey data to segment your community by attitude, behaviour, or preference, then follow up with targeted qualitative tasks for each segment. The integrated platform means this can all happen within a single community without re-recruiting.
Use surveys before and after a stimulus, intervention, or campaign to measure the impact on awareness, perception, or intent. The integrated qualitative tools mean you can immediately probe for depth on any shift in scores.
Use surveys to validate findings from earlier qualitative phases of a study, quantifying sentiment at scale before making strategic recommendations. Big Qual allows for moderated open responses alongside closed questions, adding nuance to quantitative outputs.
Use survey data to segment your community by attitude, behaviour, or preference, then follow up with targeted qualitative tasks for each segment. The integrated platform means this can all happen within a single community without re-recruiting.
Keep exploring
Book a demo and see how survey and Big Qual, and the full platform, can work for your next project.
