Assembling images
By assembling images into a collage, participants reveal emotional connections that rational responses often mask.
Collage
Surface the subconscious associations and emotional responses that text-based tasks cannot reach.
Overview
The collage tools give participants a visual language to express what they know but cannot always articulate.
Image sources
Participants build collages and moodboards using their own images, preloaded media, or incling's integrated copyright-free image bank, with written descriptions to explain their choices.
Projective data
The result is a rich source of projective data that supports visual and semiotic analysis.
Features
Everything in the collage tool
All features are included at no additional cost. No limits on images, participants, or submissions.
01
Flexible canvas
Share a blank canvas for participants to work from.
02
Images and text
Participants can add both images and text to their collages.
03
Curated or open image sets
Specify images for participants to use, or allow them to source their own.
04
Public, private, or unbiased
Control visibility of responses between participants.
05
Integrated image bank
Access to a copyright-free image bank for participants to draw from.
06
Image count
Set the minimum and maximum number of images required.
07
Minimum word count
Require written descriptions alongside each collage.
Use cases
Ideal for
Collage tasks work best when you need to understand emotional territory, brand associations, or subconscious perceptions that direct questions tend to flatten or rationalise away.
Exploring complex or sensitive topics
When experiences are too deeply personal to address directly, the collage provides an alternative means of expression. Asking participants to show rather than tell allows them to approach topics such as chronic illness, grief, or identity at a distance, often generating deeper insight as a result.
Emotional brand associations
Ask participants to use the collage tool to show how a brand, product, or experience makes them feel. Images surface implicit associations that written responses tend to rationalise away, giving researchers access to the emotional subtext behind stated preferences.
Exploring complex or sensitive topics
When experiences are too deeply personal to address directly, the collage provides an alternative means of expression. Asking participants to show rather than tell allows them to approach topics such as chronic illness, grief, or identity at a distance, often generating deeper insight as a result.
Emotional brand associations
Ask participants to use the collage tool to show how a brand, product, or experience makes them feel. Images surface implicit associations that written responses tend to rationalise away, giving researchers access to the emotional subtext behind stated preferences.
Exploring complex or sensitive topics
When experiences are too deeply personal to address directly, the collage provides an alternative means of expression. Asking participants to show rather than tell allows them to approach topics such as chronic illness, grief, or identity at a distance, often generating deeper insight as a result.
Emotional brand associations
Ask participants to use the collage tool to show how a brand, product, or experience makes them feel. Images surface implicit associations that written responses tend to rationalise away, giving researchers access to the emotional subtext behind stated preferences.
Communications and creative development
Use collages to define the visual and emotional territory for a campaign before development begins. The outputs give creative teams a consumer-grounded reference point that briefing documents rarely achieve.
Early-stage creative and NPD ideation
Use the collage as a stimulus and generative tool in the early stages of brand or product development. Ask participants to build a visual world for a new direction, sharing colours, textures, images, and references that capture the feeling they want it to evoke.
Communications and creative development
Use collages to define the visual and emotional territory for a campaign before development begins. The outputs give creative teams a consumer-grounded reference point that briefing documents rarely achieve.
Early-stage creative and NPD ideation
Use the collage as a stimulus and generative tool in the early stages of brand or product development. Ask participants to build a visual world for a new direction, sharing colours, textures, images, and references that capture the feeling they want it to evoke.
Communications and creative development
Use collages to define the visual and emotional territory for a campaign before development begins. The outputs give creative teams a consumer-grounded reference point that briefing documents rarely achieve.
Early-stage creative and NPD ideation
Use the collage as a stimulus and generative tool in the early stages of brand or product development. Ask participants to build a visual world for a new direction, sharing colours, textures, images, and references that capture the feeling they want it to evoke.
Keep exploring
Related task types
See the platform in action
Book a demo and see how collage, and the full platform, can work for your next project.