Methodology
Run human-like one-to-one interviews at scale, on your participants' schedule. incAI Interviews explores motivations and opinions in real time, with transcripts captured and summarised for fast analysis.
About this methodology
Want the depth of one to one interviews but at a scale that would be very expensive, complex and time consuming to complete in person? Or maybe you want to conduct depth interviews but have participants who are very difficult to pin down like doctors or vets? incAI Interviews will give you the opportunity to run human-like interviews at scale at a time that suits your participants.
Brief our AI Interviewer and it will have a live one to one conversation with participants on your behalf. Designed to explore motivations, drivers and opinions in real time, it can gather in depth qualitative insight across markets quickly, efficiently and at no additional cost. All interview transcripts are captured and instantly summarised. This makes comparison and analysis easy with our suite of AI analytic tools.
At a glance
Format
Live one-to-one AI interviews, briefed by the researcher
Scheduling
Participant-led timing, including out of hours
Languages
30+ languages for multi-market programmes
Output
Full transcripts with instant summaries
Analysis
incAI analytic tools for comparison across interviews
Ideal use cases
AI-moderated interviews are ideal when you want to capture in depth detailed feedback at scale or across markets with limited time, resource and budget.
Ideal for when your stakeholder wants detailed insight but also wants the numbers to back up the findings. Sometimes a survey is not detailed enough and an in-depth qualitative study is detailed but too small to underpin a key decision. This provides the best of both worlds.
Run the same interview across multiple markets simultaneously. incAI would moderate in local languages, using a consistent tone and approach to ensure findings are comparable across languages and regions.
incAI Interviews are an ideal solution when the budget is limited or resources are tight. There is no need to hire multiple moderators, hire a venue or wait for extended fieldwork schedules. This frees you up to focus on the insight.
We all know it can be very difficult to set up one to one interviews with time poor participants, particularly if they have unpredictable schedules e.g doctors, nurses, vets. incAI Interviews gives them the freedom to respond out of hours or at a time that best suits their work and obligations.
Keep exploring
A standing insight asset over months or years. From a group of 50 specialists to a panel of several thousand, without recruiting every time.
A permanent home on the incling platform from which any number of studies can be launched throughout the year, structured around a package of research days with no restrictions on how they are used.
Live groups and one-to-one interviews run inside the community, recorded, transcribed, and translated automatically. A natural partner for pre and post tasks.
Talk to the team about your timeline and research question and we will match you to the right methodology for your objectives.
