Priming before focus groups
Ask participants to review stimulus, document a routine, or form initial views on a topic before joining a group. Arrival conversations are richer, and moderators can probe what the community surfaced.
Methodology
Pre and post tasks
The simplest form of an online community: a short-burst asynchronous space that runs alongside a live research event, before and after the session.
About this methodology
Prime before, follow up after
Before a focus group, workshop, or in-depth interview, participants complete guided tasks that immerse them in a topic, surface unbiased first initial reactions, and ensure they arrive informed and ready to contribute. After the session, the platform could remain open for follow-up tasks, concept ranking, or final reflection. The result is richer live sessions. Participants who have already thought about a topic produce more considered and less reactive responses in the room. And the structured follow-up means that the questions that always arise after a debrief can be answered without re-recruiting.
Because the community runs on the same platform as any other incling study, there are no additional tools to learn, no imports, and no file management. Participants join once and move between asynchronous and live tasks seamlessly.
At a glance
Duration
1 to 3 days typical
Runs alongside
Focus groups, workshops, in-depth interviews
Setup time
Community live within 24 hours
Languages
30+ with automatic translation
Markets
Single or multi-market in one study
Ideal use cases
Best for
Pre and post tasks fit whenever a live session would benefit from prepared participants, or when the questions raised in a debrief deserve a structured follow-up.
Post-group follow-up
Reopen the platform after live sessions to rank concepts, share final thoughts, or answer the questions that always emerge in the debrief.
Homework and in-home missions
Send participants on a task between sessions. This could be a shopping trip, a product trial, a competitive comparison and use their findings as the starting point for the next live discussion.
In-depth interview preparation
Brief individual participants with structured pre-tasks before one-to-one interviews to ensure the session can go deeper faster, rather than spending time on contextual background.
Keep exploring
Related methodologies
Video focus groups and interviews
Live groups and one-to-one interviews run inside the community, recorded, transcribed, and translated automatically. A natural partner for pre and post tasks.
Pop-up communities
A community with a defined start, end, and objective. It runs from 24 hours to a few months, depending on the complexity of the question and the depth of insight required.
Long-term communities and panels
A standing insight asset over months or years. From a group of 50 specialists to a panel of several thousand, without recruiting every time.
Ready to see incling in action?
Talk to the team about your timeline and research question and we will match you to the right methodology for your objectives.