Document read
Participants are shown the document and asked to share their first impression before they mark the text. This gives you an overall read on how the copy lands.
Text highlighting
Share a customer notice, policy document, help guides or promotional text for a product and ask participants to highlight and provide feedback on specific elements
Overview
Show participants a pdf document with the text you'd like reviewed and allow them to highlight sections and add comments to clearly and precisely indicate where there might be opportunities to improve structure and clarity.
Highlighting
They then highlight elements of the text and provide detailed feedback on their understanding, resonance and opportunities for improvement. You see exactly which phrases they are responding to.
Sentiment heatmap
Sentiment heatmaps aggregate highlighted data to show which elements are generating positive or negative responses across participants.
Features
Everything in the text highlighting tool
All features are included at no additional cost. Test as many documents, with as many participants, as your study requires.
01
Evaluate specific text
Share a pdf and participants can highlight the exact phrases they'd like to provide feedback on
02
Flexible evaluation steps
Use any combination of first impression, highlighting, and follow-up questions.
03
Customisable scales and icons
Tailor rating scales and highlighter icons to your specific evaluation criteria.
04
Rotation
Auto-rotate documents to eliminate order bias, with the option to group and rotate documents alongside questions.
05
Minimum word count
Set a required minimum response length at each step.
06
Zoom functionality
Participants can zoom in on elements of a document for detailed inspection.
07
Timed exposure
Limit how long a document is visible to replicate real-world exposure conditions.
08
Moderation
Follow up on any response to probe for more detail.
09
AI thematic summaries
Automatically generated with supporting participant quotes.
10
Sentiment heatmap
See the frequency and distribution of highlights across a document, filter by positive or negative sentiment.
Use cases
Ideal for
NPD proposition testing
Present product concepts or new claims to participants and evaluate both the overall appeal of the proposition and the specific elements driving or undermining interest.
Copy testing
Test customer communications, policy documents, advert or campaign headlines. Highlighted feedback shows exactly which phrases land well and which create confusion, with participants able to suggest alternative wording.
NPD proposition testing
Present product concepts or new claims to participants and evaluate both the overall appeal of the proposition and the specific elements driving or undermining interest.
Copy testing
Test customer communications, policy documents, advert or campaign headlines. Highlighted feedback shows exactly which phrases land well and which create confusion, with participants able to suggest alternative wording.
NPD proposition testing
Present product concepts or new claims to participants and evaluate both the overall appeal of the proposition and the specific elements driving or undermining interest.
Copy testing
Test customer communications, policy documents, advert or campaign headlines. Highlighted feedback shows exactly which phrases land well and which create confusion, with participants able to suggest alternative wording.
Website content review
Share early-stage website or app content and ask participants to highlight specific text elements to gather precise, actionable feedback before launch.
Content localisation
Share translated text with local participants and ask them to provide feedback on localisation of the description of concepts, processes, products and services to improve understanding and take up across markets
Website content review
Share early-stage website or app content and ask participants to highlight specific text elements to gather precise, actionable feedback before launch.
Content localisation
Share translated text with local participants and ask them to provide feedback on localisation of the description of concepts, processes, products and services to improve understanding and take up across markets
Website content review
Share early-stage website or app content and ask participants to highlight specific text elements to gather precise, actionable feedback before launch.
Content localisation
Share translated text with local participants and ask them to provide feedback on localisation of the description of concepts, processes, products and services to improve understanding and take up across markets
Keep exploring
Related task types
See the platform in action
Book a demo and see how text highlighting, and the full platform, can work for your next project.