Methodology
What happens when you run any incling community across more than one market at once. Available in 30+ languages, monitored from a single hub view, with translations alongside original responses.
About this methodology
For moderation we can provide experienced native human moderators from our extensive network or you could lean on incAI to automoderate in local language around the clock. For live research, incling's simultaneous translation channel means focus groups and in-depth interviews can be observed by international clients in real time, regardless of the language being spoken in the session. A translated transcript follows within minutes.
All of the text responses and transcripts are translated so you can see the raw data and fed into our AI analytic tools so you can query the data and view summaries across markets.
At a glance
Languages
30+ with automatic translation
Markets
Multiple, run simultaneously
Monitoring
Single hub view across communities
Moderation
Native human network or incAI
Analysis
AI query and summaries across markets
Ideal use cases
Multi-market research fits whenever the same question matters in more than one country, and you want comparable data without managing a supplier in each one.
Run the same study across multiple markets simultaneously and identify where brand perceptions, consumer needs, and competitive landscapes are consistent and where they differ. One methodology, one hub, one cost.
Understand how a product, campaign, or message needs to change to resonate in different markets. Native moderation and culturally localised task design surface the nuances that translated surveys consistently miss.
Test product concepts or proposition statements across several markets at the same time and get a comparative read on appeal, objections, and localisation requirements before committing to a global launch.
Some research topics require different approaches in different markets. incling's network of native moderators and cultural experts designs task frameworks that are appropriate and effective in each cultural context.
Keep exploring
A short-burst environment running alongside a live research event. Participants arrive informed, and follow-up tasks answer the questions that surface in the debrief.
A community with a defined start, end, and objective. It runs from 24 hours to a few months, depending on the complexity of the question and the depth of insight required.
incAI moderates across all task types in 30+ languages, around the clock. You brief it, review its probes, and override at any point.
Talk to the team about your timeline and research question and we will match you to the right methodology for your objectives.
