Methodology

Online research hub

A permanent home on the incling platform from which any number of studies can be launched throughout the year, structured around a package of research days with no restrictions on how they are used.

About this methodology

One space for all your research

This is an ideal solution if you know you'll have a number of ad hoc projects running with distinct groups of participants across a year and you'd like one space to house all of your research.

Access to a Hub is structured around a package of research days, there are no restrictions on how those days are used. You can run a three-day pop-up concept test in Germany, a two-week diary study in the UK, and a video focus group programme in Brazil, all from the same environment, without re-negotiating a contract for each one.

For research agencies, the Hub removes the operational friction of client projects. For in-house teams, it makes insight faster and more responsive, rather than a briefing-to-fieldwork cycle that requires a new set up each time. The Hub also simplifies stakeholder access and confidentiality, clients and internal stakeholders can be given controlled visibility into relevant projects.

At a glance

Model

Package of research days

Restrictions

None on how the days are used

Projects

Any number across the year

Markets

Any, from one environment

Access

Controlled stakeholder visibility

Ideal use cases

Best for

The Hub fits teams running multiple projects across a year who want one space, one contract, and the freedom to launch studies on demand.

Research agencies with a client portfolio

Run multiple client projects from a single platform environment, with separate communities for each client and the ability to activate new studies quickly without a new commercial negotiation each time.

In-house insight teams with recurring needs

Replace the slow, ad-hoc process of commissioning individual studies with a standing research capability that can be activated quickly.

Multi-market research programmes

Run studies across several markets simultaneously from a single hub. Consistent methodology, comparable data, and no need to manage separate suppliers in each country.

Always-on insight alongside periodic deep dives

Combine an ongoing community with the same audience with occasional ad hoc deep dives with specific sub-segments or customer groups who need to be recruited for a one off engagement, all from the same Hub.

Ready to see incling in action?

Talk to the team about your timeline and research question and we will match you to the right methodology for your objectives.