Methodology
Live video groups and one-to-one interviews run from inside any incling community. Every session is automatically recorded, transcribed, and translated, with AI summaries ready within minutes.
About this methodology
The incling Live Chat tool brings live qualitative research directly into the online community environment. Video focus groups of up to ten participants and one-to-one in-depth interviews can be run from inside any incling community. There is nothing new for them to download and nowhere else for them to go.
Every session is automatically recorded, transcribed, and translated. AI thematic summaries are available within minutes of the session ending. Simultaneous human translation is available for any session where international teams need to follow along live.
When live research is combined with asynchronous tasks in the same study, the result is a richer research design where each phase builds on the previous one, rather than two separate tools producing two separate datasets that need to be reconciled later.
At a glance
Format
Focus groups and one-to-one interviews
Participants
Up to 10 per session
Recording
Automatic, transcribed and translated
Summaries
AI thematic summaries within minutes
Observers
Virtual backroom for the client team
Ideal use cases
Video focus groups and interviews fit whenever live reaction adds something to asynchronous research, or when international teams need to observe in real time.
Combine asynchronous tasks with live group sessions to build the richest possible dataset. Participants complete homework tasks, diaries, or concept evaluation before the group, arriving informed and ready to go deeper in the live session.
At the end of an async community, run a small number of in-depth interviews with key participants to explore emerging themes, stress-test hypotheses, or probe surprising findings. Included in the community without additional cost.
Run focus groups in 30+ languages with native moderation and built-in simultaneous translation, so international clients and teams can follow and observe in real time regardless of the language being spoken.
Share stimulus in the live session and capture first-impression reactions alongside probed discussion. Combine with the community's concept evaluation tools for a comprehensive read on both immediate and considered responses.
Keep exploring
What happens when you run any incling community across more than one market at once. Available in 30+ languages, monitored from a single hub view, with translations alongside original responses.
A short-burst environment running alongside a live research event. Participants arrive informed, and follow-up tasks answer the questions that surface in the debrief.
A community with a defined start, end, and objective. It runs from 24 hours to a few months, depending on the complexity of the question and the depth of insight required.
Talk to the team about your timeline and research question and we will match you to the right methodology for your objectives.
