Strategic White Spaces: Samsung's Sustainable Living Opportunity

3 markets

(UK, FR, DE)

2-phase

study

ESG

focus

3 markets

(UK, FR, DE)

2-phase

study

ESG

focus

The challenge

Identifying new growth pillars through ESG exploration

Samsung reached out to us to explore white space opportunities within the home, seeking to understand how they could strengthen their brand positioning by offering more sustainable solutions and by better understanding the ESG needs and behaviours of European consumers.

Industry

Consumer electronics

Solution

Performance and strategy

Markets

UK, France, Germany

Format

Multi-phase study

Methods

In-depth interviews, community concept testing, need-state mapping

The approach

A multi-phased iterative study on our platform

We executed a comprehensive research programme across the UK, France, and Germany.

Lifestyle deep-dives

Phase 1 involved in-depth interviews to explore participants' lifestyle views and sustainability behaviours in detail.

Concept validation

Phase 2 used our community platform to test a range of sustainability pillars and concepts developed from Phase 1 insights.

Need-state mapping

We helped Samsung understand how their products could address the emerging consumer need for sustainable home management.

The result

Defining the roadmap for sustainable innovation

The research helped Samsung identify clear opportunities to lead in the sustainable home space. By surfacing these strategic white spaces, we provided the evidence needed to refine their brand positioning and align future product development with consumer beliefs around sustainability.