La Mer: Evaluating Luxury Skincare Innovation

4-day

concept community

female participants

market

4-day

concept community

female participants

market

The challenge

Integrating emerging concepts into established routines

As a leading global luxury skincare brand, La Mer constantly explores new product territories. They came to our platform to understand how emerging skincare concepts, ranging from high-end serums to scalp treatments, resonated with women, and to determine how these products would fit into existing skincare regimes compared to current market competitors.

Industry

Luxury skincare

Solution

Ideation and concept testing

Market

Participants

40 women (loyalists and competitor users)

Methods

Concept evaluation, discussion, survey

The approach

A focused deep-dive with current and competitor users

We hosted a four-day concept-testing community in the US, engaging 40 female participants: a strategic mix of La Mer loyalists and competitor users to ensure a balanced perspective.

Concept evaluation

Over four days of intensive tasks, participants reviewed and rated a mix of new product ideas and refreshed existing product concepts.

Usage context

We used our platform's discussion and survey capabilities to understand exactly how these concepts were perceived to work and feel within a real-world routine.

Branding and appeal

Participants compared new ideas to similar products on the market, giving the team a clear view of category distinction.

The result

Mapping the future of the product roadmap

The research delivered rich insights into which branding and concept routes resonated most strongly, identifying the specific elements requiring refinement and the opportunities for differentiation. La Mer gained the data-driven confidence to make smart decisions for their future product roadmap.