Defining a Global Employee Value Proposition in Partnership with Havas

3-phase

programme

200

employees

Global

markets

3-phase

programme

200

employees

Global

markets

The challenge

Building an independent brand from the inside out

When a specific pharmaceutical department of a large global company was becoming an independent entity, they needed to define a fresh employee positioning and value proposition. Partnering with Havas People, we were tasked with creating an EVP that would resonate with current staff during the transition and attract prospective employees to the new brand.

Industry

Pharmaceutical

Solution

Employee research

Partner

Havas People

Participants

200 employees across markets

Methods

Exploration, validation, concept evaluation

The approach

A three-phase global engagement strategy

We developed an agile and scalable community solution involving 200 employees across key global markets, structured into three distinct weekly phases.

Phase 1: Exploration

We captured the baseline values, aspirations, and motivations of employees across different business units.

Phase 2: Validation

We used our platform's concept-evaluation tools to test potential EVP routes and pillars, gathering interactive feedback on which concepts resonated most.

Phase 3: Storytelling

We focused on gathering authentic proof points and personal narratives from staff to bring the key values to life.

The result

Aligning future positioning with employee values

This interactive process delivered a flexible learning journey that helped align the future positioning of the independent company with the genuine motivations of its workforce, resulting in an EVP grounded in reality and ensuring a seamless cultural transition into the new brand phase.