Refining Veterinary Communications with PetLink

Pandemic

context

Veterinary

professionals

Flexible

community

Pandemic

context

Veterinary

professionals

Flexible

community

The challenge

Adding value to the veterinary industry during a crisis

PetLink needed to understand how vets, vet technicians, and clinic managers were adapting to intense new pressures. They wanted to evaluate new communication ideas and services to ensure they were providing genuine value to practices, rather than adding to the industry's noise.

Industry

Veterinary, pet health

Solution

Content and message testing

Format

Flexible professional community

Participants

Vets, technicians, clinic managers

Methods

Direct concept testing, multi-device tasks

The approach

A high-flexibility online community for professionals

Lived realities

Participants shared their first-hand experiences of working during the pandemic, highlighting their new challenges and priorities.

Direct concept testing

We asked for direct reactions to new communication concepts and services, allowing professionals to tell us what would actually add value to their practice.

Multi-device engagement

Our platform provided the flexibility for these time-poor participants to engage on their own devices whenever they had a break.

The result

Communications that add value, not noise

The community provided PetLink with a deeper understanding of their audience and actionable insights on how to better support their market, helping them refine their messaging and deliver more meaningful services to practitioners.