01
Screencast recording
Capture participants' screens as they navigate your digital products, seeing exactly where they click, hesitate, and struggle, in their own environment.
User Experience solutions
User Experience
See your product through your users' eyes, in real time.
User experience research with incling captures first-hand insight into how people navigate, interact with, and feel about your digital and physical products. Through screencast recordings, video uploads, and in-context task completion, you see the experience as it actually happens, not as it is remembered.
The approach
How it works in practice
Through screencast recordings, video uploads, and in-context task completion, you see the experience as it actually happens, not as it is remembered.
02
Video task walkthroughs
Ask users to complete specific tasks and record themselves doing so, giving you a window into the real experience, including moments of confusion and delight.
03
Live chat observation
Host live online sessions that your design and development teams can observe in real time, bringing the customer voice directly into strategy meetings and sprint planning.
04
Iterative usability testing
Test new features, redesigns, and prototypes with real users across multiple rounds, refining based on genuine feedback at each stage, with weekly recommendations.
Why incling
Why incling beats traditional research
Lab tests create artificial behaviour and reach teams too late. Real-environment testing on a weekly cycle feeds agile development.
Traditional UX research
Lab-based testing creates artificial behaviour
Limited participant numbers
Insights reach teams too late to act on
Difficult to test across geographies
incling Online Communities
Real-environment testing produces authentic insight
Scale across diverse user groups simultaneously
Weekly reporting cycles feed agile development
Multi-market UX studies within one platform
Outcomes
What you will uncover
An evidence-based roadmap for the moments that make or break the experience.
Usability failures
The specific points in your user journey where confusion, frustration, or error derail the experience.
Navigation patterns
How users actually move through your product, which paths they take, which they avoid, and why.
Trust and hesitation signals
The emotional moments, including hesitation, doubt, and confusion, that can drive drop-off even when the interface appears functional.
Optimisation priorities
A clear, evidence-based roadmap for improving the experience at the moments that matter most.
Improving the mobile booking experience for Trainline
Trainline's data flagged where travellers dropped off, but not why. Over 14 weeks, 36 travellers per market in Italy and France recorded real bookings on their own screens, exposing the hesitation and mistrust behind the numbers and feeding weekly fixes that made the journey noticeably more intuitive.
Read the story
Developing a Personalised Health Chatbot with Holland and Barrett
A 10-week community audited an AI health chatbot across life stages and diets.
Read the storyKeep exploring
Related solutions
Customer Experience
Boost satisfaction by understanding every friction point and delight moment. Research that goes beyond NPS scores and satisfaction surveys.
Localisation Research
Make your brand resonate in every market and in every language. Go beyond translation with culturally grounded insight across markets.
Ready to see incling in action?
Talk to the team about your research challenge and see how user experience could work for your project.