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Multi-market community research
Run simultaneous online communities across multiple markets, capturing localised insight that reflects genuine cultural differences, not just translated surveys.
User Experience solutions
Localisation Research
Make your brand resonate in every market and in every language.
Effective localisation goes beyond translation. It requires a deep understanding of the cultural nuances, preferences, and expectations that shape how customers in different markets experience your brand. incling's platform operates across 30+ languages, enabling rich, culturally grounded insight at scale.
The approach
How it works in practice
Simultaneous multi-market communities, native moderation, culturally sensitive tasks, and local segmentation at scale.
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Native moderation and cultural expertise
Deploy native moderators and cultural experts who understand the language, norms, and sensitivities of each market, ensuring participants feel safe to share honestly.
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Culturally sensitive topic exploration
Design research tasks that are fully localised for each market, adapting tone, language, and approach to ensure appropriate, authentic engagement on even the most sensitive topics.
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Local market segmentation
Explore how customer needs, attitudes, and behaviours vary within and across markets, identifying where global strategies apply and where local adaptation is essential.
Why incling
Why incling beats traditional research
Sequential, translated research is slow and misses cultural nuance. Native-language communities capture authentic insight in parallel.
Traditional approaches
Sequential market research is slow and costly
Translation misses cultural nuance
Sensitive topics are difficult to explore cross-culturally
Inconsistent methodology across markets
incling Online Communities
Simultaneous multi-market studies on one platform save on time and costs
Native-language communities capture authentic insight
Private, locally moderated spaces build genuine trust
Standardised approach with local flexibility
Outcomes
What you will uncover
A clear view of where your global strategy holds, and where it needs to flex.
Cultural nuances
The attitudes, values, and behaviours that differ meaningfully across markets, and that your global strategy needs to account for.
Local barriers and motivators
The market-specific drivers and inhibitors that shape product usage, brand perception, and purchase decisions in each geography.
NPD and positioning implications
How local consumer insight should inform new product development and brand positioning decisions across different markets.
Global brand resonance
How well your brand purpose and messaging translate across cultures, and where adaptation is needed to increase local relevance and impact.
Understanding drivers and barriers to condom usage with Durex
To grow in China and Brazil, markets that run from open to taboo, Durex needed honest answers about sex from younger consumers. Private, native-moderated communities, run with Clear Strategy, drew out the real behaviours, influencers, and barriers to product usage in each culture.
Read the storyKeep exploring
Related solutions
Customer Experience
Boost satisfaction by understanding every friction point and delight moment. Research that goes beyond NPS scores and satisfaction surveys.
User Experience
See your product through your users' eyes, in real time. Capture how people navigate, interact with, and feel about your digital and physical products.
Ready to see incling in action?
Talk to the team about your research challenge and see how localisation research could work for your project.