01
Portfolio and positioning review
Understand how customers perceive and navigate your product portfolio, identifying gaps, cannibalisation risks, and opportunities to clarify positioning across your range.
Product solutions
Product Strategy
Build a product strategy grounded in what customers value.
Effective product strategy requires more than internal data. It demands a deep understanding of how customers perceive your products, how they compare to alternatives, and how their needs are evolving. incling's community platform delivers the consumer intelligence needed to inform and validate your strategic choices.
The approach
How it works in practice
Portfolio review, competitive mapping, misconception audits, and trade-off exercises grounded in how customers actually perceive your range.
02
Competitive landscape mapping
Explore how customers perceive your products relative to competitors, surfacing the attributes and associations that drive and undermine preference.
03
Misconception and barrier audits
Identify the specific misunderstandings or assumptions that are preventing customers from engaging with your product, and validate the corrections that shift perception.
04
Strategic trade-off exercises
Use structured ranking, prioritisation, and trade-off tasks to understand what customers value most, helping you focus investment where it will have the greatest impact.
Why incling
Why incling beats traditional research
Quantitative data shows what is happening without the strategic context. Community insight adds the why, and tracks it over time.
Traditional methods
Quantitative data lacks strategic context
Point-in-time studies miss evolving needs
Misconceptions go undetected and unchallenged
Limited multi-market perspective
incling Online Communities
Rich qualitative and quantitative insight in one platform
Longitudinal research tracks change over time
Structured tasks expose and test perception gaps
Cross-market studies reveal regional differences
Outcomes
What you will uncover
The evidence to decide where to focus, and where to leave well alone.
Portfolio clarity
A clear picture of how customers perceive, differentiate, and navigate your product range.
Perception gaps
The specific misconceptions or awareness gaps suppressing engagement, and the evidence needed to address them.
Channel optimisation
How product positioning and messaging should adapt across sales and marketing channels to maximise impact.
Strategic priorities
Where to focus investment, whether product, pricing, positioning, or channel, to drive the greatest growth.
Simplifying complex choice for USS
Misconceptions about USS's Investment Builder were quietly blocking the very engagement it was built to drive. A deep-dive with 35 members explored how they actually think about pension choices, pointing to how to clear the confusion and simplify a high-stakes decision.
Read the storyKeep exploring
Related solutions
Ideation and Concept Testing
The best concepts are not born fully formed. They are shaped by the people who will use them.
New product development, innovation and renovation
The most disruptive innovations rarely come from the boardroom alone. They come from listening closely to the people you are building for.
Product and Proposition Testing
A strong product with the wrong proposition will underperform. Testing both together is the only way to be sure.
Ready to see incling in action?
Talk to the team about your research challenge and see how product strategy could work for your project.