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Unmet need discovery
Immersive exploratory tasks that uncover genuine frustrations, workarounds, and unfulfilled desires: the fertile ground where innovation begins.
Product solutions
New Product Development
The most disruptive innovations rarely come from the boardroom alone. They come from listening closely to the people you are building for.
Successful innovation starts with a deep understanding of unmet consumer needs. incling's online communities enable close, ongoing collaboration with your target audience, accelerating development and reducing the risk of launching something that misses the mark.
The approach
How it works in practice
Unmet need discovery, co-creation, prototype testing, and real-world beta trials across the full development cycle.
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Co-creation workshops
Engage participants in structured creative sessions to generate and develop new product ideas, features, and service concepts collaboratively.
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Prototype and pack testing
Capture real reactions to early-stage prototypes, packaging concepts, and product experiences, iterating based on honest consumer feedback.
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Beta testing and real-world trials
Deploy product trials to community members and capture in-the-moment feedback through photo, video, and screen recordings, with your development team able to respond directly as issues emerge.
Why incling
Why incling beats traditional research
Bringing consumers in only at the validation stage is too late. Involving them throughout the development cycle reduces risk and sharpens the product.
Traditional methods
Consumer input limited to late-stage validation
High cost of in-person co-creation
Bug fixes rely on post-launch complaints
Limited insight into latent consumer needs
incling Online Communities
Consumers involved throughout the development cycle
Scalable digital collaboration across markets
Real-world beta testing identifies issues before launch
Ethnographic tools reveal unarticulated desires
Outcomes
What you will uncover
The understanding that turns an idea into a product the market is ready for.
Latent needs
The unarticulated desires and frustrations your consumers have not yet found words for, but would immediately recognise.
Real-world performance gaps
The hardware, software, or experience issues that only surface when a product is used naturally in real homes and real routines.
Development priorities
Which features, benefits, and design elements matter most, so you invest in what will actually drive adoption.
Launch confidence
A validated, refined product that enters the market with a stronger customer experience from day one.
Optimising the fourth-generation Litter Robot with Whisker
Whisker shipped 200 beta units of their fourth-generation automated litter device and watched what happened at home. A one-week community captured unboxing, setup, and the small frustrations and delights, surfacing bugs and usability quirks while there was still time to fix them before launch.
Read the storyKeep exploring
Related solutions
Ideation and Concept Testing
The best concepts are not born fully formed. They are shaped by the people who will use them.
Product and Proposition Testing
A strong product with the wrong proposition will underperform. Testing both together is the only way to be sure.
Product Strategy
Build a product strategy grounded in what customers value. Understand how customers perceive your products, compare alternatives, and how their needs are evolving.
Ready to see incling in action?
Talk to the team about your research challenge and see how new product development could work for your project.