01
Product concept evaluation
Present product ideas and supporting content to target consumers, capturing immediate reactions, comprehension, and purchase intent in a realistic context.
Product solutions
Product and Proposition Testing
A strong product with the wrong proposition will underperform. Testing both together is the only way to be sure.
Product and proposition testing gives you the confidence to launch and the insight to optimise. incling's community platform captures real consumer reactions to product ideas, positioning content, and supporting claims, helping you refine and strengthen your offering before the market decides.
The approach
How it works in practice
incling's community platform captures real consumer reactions to product ideas, positioning content, and supporting claims, helping you refine and strengthen your offering before the market decides.
02
Positioning and messaging review
Test how well your supporting content, including claims, benefits, and reasons to believe, lands with your audience and how effectively it drives preference and relevance.
03
Competitive benchmarking
Evaluate your product and proposition in the context of competitive alternatives to understand relative appeal, differentiation, and pricing sensitivity.
04
Optimisation feedback loops
Gather iterative feedback across multiple rounds, using video diaries, screen recordings, and collaborative ideation, to refine the product and proposition before final sign-off.
Why incling
Why incling beats traditional research
Artificial survey environments inflate scores and skip the why. A community setting produces more realistic reactions you can iterate on.
Traditional research
Artificial survey environments inflate scores
Limited ability to explore the why behind scores
Single exposure limits depth
Difficult to test across multiple markets
incling Online Communities
Community context produces more realistic reactions
Rich qualitative insight alongside quantitative metrics
Iterative testing enables continuous optimisation
Multi-market studies within one platform
Outcomes
What you will uncover
A clear read on whether you are ready to launch, and exactly what to strengthen if not.
Launch readiness
A clear read on whether your product and proposition are ready to go to market, and what needs to change if not.
Messaging effectiveness
Which claims, benefits, and language resonate most strongly, and which fall flat or create confusion.
Preference and intent
How your product performs against competitive alternatives and what drives preference in your category.
Optimisation roadmap
A prioritised set of hardware, software, and messaging refinements that strengthen the proposition ahead of launch.
Refining hardware and app navigation with Ideal Living
Ideal Living had soft-launched the Aromatru diffuser and its app to 200 customers and needed to know it would hold up nationally. A two-phase study, a quick performance read then deep-dive ethnography, showed where the app confused people and where the device did not fit daily life, leaving a clear refinement list for the US rollout.
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Supporting the Physiotherapy Journey with Hero
A four-day community mapped the physiotherapy journey for people managing chronic conditions.
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Related solutions
Ideation and Concept Testing
The best concepts are not born fully formed. They are shaped by the people who will use them.
New product development, innovation and renovation
The most disruptive innovations rarely come from the boardroom alone. They come from listening closely to the people you are building for.
Product Strategy
Build a product strategy grounded in what customers value. Understand how customers perceive your products, compare alternatives, and how their needs are evolving.
Ready to see incling in action?
Talk to the team about your research challenge and see how product and proposition testing could work for your project.