01
Behavioural diary tasks
Participants document real product interactions as they happen, capturing context, frequency, and the situations that trigger usage, without relying on recall.
Consumer solutions
Usage and Attitudes
Reveal the reality of how customers use your product or service.
With customer worlds becoming increasingly cluttered and complex, usage and attitudes research has never been more critical in helping brands understand how customers are really interacting with them. incling's community platform offers a robust solution that captures genuine behaviour, habits, and perceptions, helping to uncover crucial insight into how to improve the product experience and enhance customer satisfaction in the competitive landscape.
The approach
How it works in practice
Use incling's diary tasks, video responses, and community discussions to capture actual usage behaviour and attitudinal context across moments, occasions, and markets.
02
Photo and video capture
Ask participants to not just tell you, but to show you products in situ, at home, on the go, in the moment, to reveal real usage contexts and environmental influences.
03
Attitudinal exploration
Use polls, discussion boards, and projective exercises to uncover how customers feel about your brand and category, beyond surface-level satisfaction scores.
04
Journey and occasion research
Walk participants through experiences, from the moment of consideration through to consumption, to identify exactly where friction occurs in real settings.
Why incling
Why incling beats traditional research
Traditional usage and attitudes research relies on surveys and recall, missing what actually happens in the moment. incling closes that gap with in-context diary tasks and community-led exploration.
Traditional research
Survey data relies on claimed behaviour
Snapshots miss habitual patterns
Limited context around product use
Low engagement in lengthy surveys
incling Online Communities
Diary tasks capture actual behaviour
Longitudinal design tracks change over time
Rich visual and narrative context
Community format drives active participation
Outcomes
What you will uncover
The insight that comes from watching real usage rather than asking people to recall it.
Real usage occasions
When, where, and why customers actually use your product, including the occasions they have stopped considering you for.
Consumption barriers
The functional and emotional limits on usage frequency, and the specific triggers that could expand how often customers choose you.
Category attitudes
How customers perceive and navigate your category, and where your brand fits within it.
Repositioning evidence
The consumer-grounded evidence needed to credibly reposition your brand as a more versatile or contemporary choice.
Baileys: Unlocking New Usage Occasions
Baileys was stuck in the Christmas cupboard. A three-day community of UK drinkers, run with Savanta, mapped when the brand is considered or quietly overlooked and surfaced new everyday occasions, giving Baileys the evidence to reposition as a more versatile, contemporary choice for UK consumers.
Read the storyKeep exploring
Related solutions
Digital Ethnography
Go beyond claimed actions and observe real behaviour in the moment. The gap between what people say and do is often where the most valuable insights live.
Customer Profiling
Go beyond the persona, understand the person. Customer profiles are only as powerful as the insight behind them.
Customer Journey
Uncover the hidden touchpoints that reveal the real customer journey, not just the one you planned for. Map the full experience from awareness to loyalty and understand what happens, and why.
Ready to see incling in action?
Talk to the team about your research challenge and see how usage and attitudes could work for your project.