01
Segment validation
Ask participants to share photos, videos, and voice notes from their daily lives building rich media banks that bring segments and profiles to life.
Consumer solutions
Customer Profiling
Go beyond the persona, understand the person. Customer profiles are only as powerful as the insight behind them.
With incling, you can bring profiles to life through media-rich tasks that uncover the real nuance behind lifestyle, attitudes, and behaviours, giving your product design, brand positioning, and communication strategies a foundation that truly reflects your audience.
The approach
How it works in practice
Bring profiles to life through media-rich tasks that uncover the real nuance behind lifestyle, attitudes, and behaviours, so product design, brand positioning, and communication strategy reflect your real audience.
02
Finding and defining segments
Follow participants across days or weeks to understand their routines, priorities, and decision-making in context, building a living picture of who they are and how this varies amongst them.
03
Community-wide discussions
Spark conversations between participants about shared experiences, values, and habits to surface nuances that individual tasks alone cannot uncover.
04
Longitudinal profile refinement
Avoid starting from scratch by re-engaging your community at regular intervals to track how attitudes and behaviours shift, giving you a current and up-to-date view of your customers.
05
Multi-market comparison
Run the same profiling tasks across geographies simultaneously, with built-in translation, to understand where your audience aligns and where cultural nuance matters.
Why incling
Why incling beats traditional research
Static personas built from surveys flatten the people behind them. Living profiles built from real behaviour and media keep them human.
Traditional research
Static personas built from surveys and demographics
Single-moment data that cannot track change over time
Relies on what people say, not what they do
Flat, text-based outputs that are difficult to activate
incling Online Communities
Rich, living profiles built from real behaviours and media
Longitudinal research that tracks attitudes as they evolve
In-context tasks that reveal how people actually live
Video, image, and story-led outputs that teams can genuinely connect with
Outcomes
What you will uncover
Profiles your teams can design, message, and position against with confidence.
Sharper product design
Design for real needs and real contexts, not assumptions about who your customer is.
More resonant messaging
Ground your communication strategy in the language, values, and motivations your audience actually holds.
Stronger brand positioning
Understand where your brand fits and where it falls short in the lives of the people you want to reach.
Confident segmentation
Move beyond broad demographic cuts to segments defined by mindset, behaviour, and need state.
Exploring Longitudinal Brand Value with Notonthehighstreet
To win back lapsed shoppers, Notonthehighstreet needed to understand why they drifted away. A members' community that grew from a three-month trial into a three-year Insider's Lounge became a live SWOT on the business, earning buy-in from the CEO down and helping drive retention and increase brand awareness.
Read the storyKeep exploring
Related solutions
Digital Ethnography
Go beyond claimed actions and observe real behaviour in the moment. The gap between what people say and do is often where the most valuable insights live.
Customer Journey
Uncover the hidden touchpoints that reveal the real customer journey, not just the one you planned for. Map the full experience from awareness to loyalty and understand what happens, and why.
Conversion and Loyalty
Logic explains purchase drivers. Emotion explains purchase decisions and loyalty. Find out what really drives decision-making and keeps customers coming back.
Ready to see incling in action?
Talk to the team about your research challenge and see how customer profiling could work for your project.