01
Brand performance deep dives
Explore how consumers perceive and engage with your brand across key performance dimensions, including awareness, consideration, preference, and advocacy, and understand the drivers behind each.
Brand solutions
Performance and Strategy
Evaluate where you are, so you know where to go next.
Brand performance and strategy research gives you the consumer perspective you need to evaluate your current position, challenge your assumptions, and make confident decisions about where to invest. incling's online communities deliver the depth and context that tracking surveys cannot.
The approach
How it works in practice
Brand performance deep dives, white space mapping, multi-phase iterative research, and longitudinal tracking.
02
White space and opportunity mapping
Identify the emerging consumer needs, values, and category gaps where your brand has genuine permission to grow, before competitors claim the territory.
03
Multi-phase iterative research
Move from depth interviews to community-based concept validation, building from exploratory insight to a validated strategic direction within a single programme.
04
Longitudinal performance tracking
Monitor how consumer perception and behaviour evolve over time, helping you understand the impact of brand activity and market shifts.
Why incling
Why incling beats traditional research
Tracking data shows what is happening, not why. An engaged community reveals the drivers behind the metrics.
Traditional methods
Tracking data shows what, not why
Survey fatigue limits response quality with no opportunity to probe
Difficult to validate emerging strategic territories
Slow to pivot when priorities change
incling Online Communities
Community insight reveals the drivers behind the metrics
An engaged community produces richer and considered responses via moderation
Concept testing integrated directly into the research design
Agile platform allows you to iterate and pivot your study as you need
Outcomes
What you will uncover
The evidence to defend your position and the direction to grow it.
Strategic white spaces
The emerging consumer needs and category gaps where your brand can credibly innovate and lead.
Performance drivers
The specific factors behind your brand's metrics: what is working, what is not, and why.
Competitive vulnerabilities
Where and why consumers are choosing competitors, and what it would take to win them back.
Innovation roadmap
Consumer-validated direction on the product development and brand positioning moves most likely to drive growth.
Strategic white spaces: Samsung's sustainable living opportunity
Sustainability had moved from nice-to-have to growth driver, and Samsung wanted to lead. A multi-phase study across the UK, France, and Germany explored ESG attitudes to find the white spaces where the brand had genuine permission to grow.
Read the storyKeep exploring
Related solutions
Positioning
Being different is only valuable if the difference matters to the people you are trying to reach. Test and refine positioning that is credible, distinctive, and genuinely stands out.
Identity and Value
Brand value is not what you claim. It is what consumers believe. Strengthen what makes your brand genuinely meaningful to people.
Ready to see incling in action?
Talk to the team about your research challenge and see how performance and strategy could work for your project.