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Pre-launch creative testing
Share ad concepts, animatics, or finished assets with your target audience and capture immediate, unfiltered reactions, including emotional response, comprehension, and brand linkage.
Communication solutions
Ad and Campaign Evaluation
The difference between a campaign that works and one that does not is almost always visible in pre-testing.
Ad and campaign evaluation with incling gives you genuine consumer reactions to creative work, before and after launch. Whether you are testing early concepts or measuring real-world impact, incling's community platform delivers the depth and speed needed to optimise performance at every stage.
The approach
How it works in practice
Pre-launch creative testing, live focus groups, iterative refinement, and competitive creative analysis.
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Live focus groups with real-time translation
Run online focus groups with native moderation and simultaneous translation, allowing your global team to observe and analyse reactions in real time, regardless of market.
03
Iterative concept refinement
Test early stimulus, gather feedback, refine, and validate, moving from broad exploration to specific concept testing in a phased approach that improves with each round.
04
Competitive creative analysis
Evaluate your campaign in the context of competitive activity, understanding how it performs relative to the category and what makes it stand out or blend in.
Why incling
Why incling beats traditional research
Forced exposure produces artificial scores and misses the why. A natural community context produces reactions you can act on.
Traditional research
Forced exposure produces artificial scores
Quantitative metrics miss the why
Accessing key international markets quickly is difficult
Limited emotional depth in traditional testing
incling Online Communities
Natural community context produces authentic reactions
Rich qualitative insight explains what drives scores
Native moderation and translation in one platform
Creative tools surface genuine emotional responses and pathways for optimisation
Outcomes
What you will uncover
A fast, clear read on creative strengths and risks before you commit to production.
Creative impact
How strongly your campaign cuts through, and whether it leaves consumers with the right impressions of your brand.
Message clarity
Whether your core messages are landing clearly and convincingly, or creating confusion and scepticism.
Emotional resonance
The feelings your campaign evokes, and whether they are the ones you intended to create.
Go and no-go confidence
A fast, clear read on creative strengths and risks that enables you to make production decisions with evidence rather than assumptions.
Evaluating a new TVC concept with Betsson Group
Betsson had a bold new TVC for Peru that broke from their usual style, and a big production bill looming. Five live focus groups over four days, locally moderated with simultaneous translation, gave a fast, clear read on how the concept landed and what to refine before committing.
Read the story
Developing Resonant Campaigns with Save the Children and The Foundation
A two-phase study explored what moves supporters to give.
Read the storyKeep exploring
Related solutions
Content and Message testing
Say the right thing, in the right way, to the right people. Test messaging so your intent lands clearly and motivates the right response.
Communication Strategy
Reach the right people, at the right time, with the right message. Understand where your audience is, what they respond to, and how to engage them effectively.
Ready to see incling in action?
Talk to the team about your research challenge and see how ad and campaign evaluation could work for your project.